Rework

±1±: Now is the time Rework Order Today!

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$11.24
Date Created :
Jun 23, 2010 17:57:20

Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf.

Rework shows you a better, faster, easier way to succeed in business. Read it and you'll know why plans are actually harmful, why you don't need outside investors, and why you're better off ignoring the competition. The truth is, you need less than you think. You don't need to be a workaholic. You don't need to staff up. You don't need to waste time on paperwork or meetings. You don't even need an office. Those are all just excuses.

What you really need to do is stop talking and start working. This book shows you the way. You'll learn how to be more productive, how to get exposure without breaking the bank, and tons more counterintuitive ideas that will inspire and provoke you.

With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who’s ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs they hate, victims of "downsizing," and artists who don’t want to starve anymore will all find valuable guidance in these pages.

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±1±: Best Buy For some reason we are seeing a lot of management books like this one: a series of ideas, each one summarized in a page or two. It's the ultimate answer to, "What can you tell me in one minute?"

This book was sent to me for review several months ago. At first I was disappointed. However, on going back to the book, I found some excellent ideas and principles. I'm not familiar with the authors or their blogs. I would agree with reviewers who point out that there's nothing radically new here. However, many of their points are worth stating even if we've heard them before. The authors give these ideas some freshness with new examples or even a new presentation.

I especially liked the section, "Don't copy." It's true: When we adapt a successful formula, it rarely works for us. There's a hidden ingredient that can't be shared. I also liked the ideas like, "Marketing is not a department."

My biggest quibble with this book is that I can't figure out the intended audience. If you're powerful enough to implement these ideas, will you be reading this book? Will you seriously make changes based on what you read? For instance, I love the authors' chapter, "They're not thirteen." I agree that companies can waste too much time and money policing employees who take a break to use Myspace. But a CEO who really sees his or her employees as unruly teens probably won't be reading this book, let alone be open to shifting gears.

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