Tuesday, April 19, 2011

Concrete luck (a) City Hall - San Francisco - December 2010

Concrete luck (a) City Hall - San Francisco - December 2010 Tube. Duration : 2.17 Mins.


We all seek happiness ... scientific research and further demonstrates that there are terrible to consider what makes us happy! How can you really find true happiness at work, relationships and life? compiled in his book, Delivering luck, Tony Hsieh CEO of Zappos.com shares the challenges and successes in dealing with happiness as busines MODEL Zappos.com make a billion dollar company with satisfied employees and customers and partners running strong. Now, Delivering HappinessHAPPINESS 'AND' A WORLD is inspiring as a framework for organizations to improve the quality of life. The objective will be jointly administered Glückstadt DELIVERY to share experiences and ideas to be: 1. As the book inspired you. 2. How to act on the provision of luck in their organizations and lives. We are happy to have you here.

Keywords: delivering happiness, tony hsieh, zappos, san francisco, town hall

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Monday, April 11, 2011

Brands Have More Fun in 2011

With a bright new start to 2011, let's just face a couple of facts. This is the year for making smarter moves when it comes to building an unforgettable personal brand, but there's one condition: It requires having more fun with your brand.

Why? There's a new brand landscape out there, all the rules have changed and, well, the timing just feels perfect. Longing to land a spot on the global map? Then this is your year to gulp a few big breaths, break some of the rules, and dare to bring a bigger sense of play around your brand. (Sound appealing?)

Delivering Happiness

These are my three rules (use or break, please) to help you kick-start a 'My Brand Is Having More Fun campaign in 2011′:

Brands Have More Fun in 2011

!1: Now is the time Switch: How to Change Things When Change Is Hard Order Today!


Nice Design by :Over All Rating Reviews : Great Deal : $12.49Date Created :Apr 11, 2011 12:36:26
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?

The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort—but if it is overcome, change can come quickly.

In Switch, the Heaths show how everyday people—employees and managers, parents and nurses—have united both minds and, as a result, achieved dramatic results:  

●      The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.

●      The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.

●      The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service
            
In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

Rule #1: Focus on attitude | what you know is less important than who you are

I remember reading an inspiring article many years ago in Fast Company. It certainly resonated: Hire for Attitude, Train for Skill. (In fact, I wanted to track it down for this piece. It just took me two seconds, of course, on Google. The writer: Peter Carbonara. The date: August 31, 1996.)

In the article, Carbonara explores the idea that you can't build a great company without great people, and reports on several smart hiring tips from Southwest Airlines, Nucor Steel, and Silicon Graphics. By the way, it's a terrific read.* *See link below)

Carbonara poses several questions: How can you recognize great people when you see them? How do you separate the winners from the losers, the good hires from the bad hires?

Here's the answer: "What people know is less important than who they are. Hiring is not about finding people with the right experience. It's about finding people with the right mind-set. These companies hire for attitude and then train for skill."

So think about this: In 2011, start having more fun when it comes to getting your head around your attitude and mindset. Explore what's important to you, and why it matters. Be totally clear. Understanding the importance of attitude and mindset when it comes to various kinds of brand encounters - from interviews to negotiation to landing a new client - is going to make you stand head and shoulders above the rest. The fun part is making sure your personality shines through, and your brand communicates, in all its messaging, that you are who you say you are. What could be more exhilarating that that?

Rule #2: If your ship hasn't come in, then swim out to it

The year 2011 is not the year for feeling (i) sorry for yourself or (ii) it ain't going to happen or (iii) I can't swim. This is the year for going after exactly what you've been dreaming about.

So think about this: Yes, dream. And then, dream on, some more! Go for it. Have a blast. Get your hands on books like Delivering Happiness: A Path to Profits, Passion and Purpose by Tony Hsieh, CEO, Zappos. Because if you ever thought any of this is crazy, your thinking might just turn around. His model for achieving success? "By concentrating on the happiness of those around you, you can dramatically increase your own happiness."

Rule #3: Be master of serious play

If you're feeling any brand anxiety, and have that worried look on your face, guess what? You want to lighten up a little. If you're ambitious, and you want your brand name out there in big lights, you might want to think about enjoying the journey. Certainly there's hard work involved. But clearly, it's not meant to be painful! This rule also states that when you, as Master of Serious Play, have a brand with that unmistakable special spark, you're in the money. (Without it, you're toast!)

So think about this: It's time to put a smile on your face and start to relax! If you have no idea how to enjoy the journey, look for some support where you need it. The fun starts when you get to coax out the spirit, power and sass in your brand. It's just a matter of you being able to tap into it and articulate it. (Believe me, it's there!)

Are you willing, ready and poised to have more fun with your brand this year?

http://www.fastcompany.com/magazine/04/hiring.html

Brands Have More Fun in 2011Zappos Customer Saves the Night Tube. Duration : 2.77 Mins.


On the way to Kentucky, would the performance of a team of Taco Bell Happiness does not open after midnight and decided to call the customer service Zappos.

Keywords: Zappos, Delivering Happiness, Tony Hsieh, Bus Tour, Taco Bell

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