!1: Now is the time Improve Your Self Esteem (be happier--includes CD/ MP3 information) Order Today!
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Date Created : Sep 19, 2010 10:42:11
This comprehensive guide will help you improve your self esteem now....Contents include....
Be Optimistic for Happier Life A Positive Outlook for a Positive Life Know your self-worth The benefits of using positive self-talk How positive affirmations can change your life Chapter II:It’s All in Our Mind Focusing the mind on the positive The sky is your limit How to develop your creative side Creativity Tips and Resources Listen to your inner thoughts Mental imagery works Taking care of your mental health Chapter III: Overcoming Negative Thinking Dispelling fears for a more positive outlook Overcoming dissociation Overcoming Doubt Overcoming Feelings of Helplessness Overcoming Inner Conflicts Overcoming Intimidation Overcoming the need to be in control Overcoming Trauma Chapter IV: Becoming an Optimistic Individual and Achieve Goals in Life Developing your self-image Change the Shape of Your Self-Image How keeping a journal can help you succeed Develop your intuition Start Early To Combat Low Self Esteem Stop underestimating your worth Developing your full potential Boost your Self-Esteem by Running How to Unearth Your Hidden Strengths How NLP Can Help You De-cluttering for success CD/MP3 reference
±1±: Now is the time Crush It!: Why NOW Is the Time to Cash In on Your Passion Order Today!
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Over All Rating Reviews : Great Deal : $10.65
Date Created : Sep 04, 2010 19:34:05
Do you have a hobby you wish you could do all day? An obsession that keeps you up at night? Now is the perfect time to take those passions and make a living doing what you love. In CRUSH IT! Why NOW Is The Time To Cash In On Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader. Then one day he turned on a video camera, and by using the secrets revealed in this book, transformed his entire life and earning potential by building his personal brand. By the end of this book, any reader will have learned how to harness the power of the Internet to make their entrepreneurial dreams come true. Step by step, CRUSH IT! is the ultimate driver′s manual for modern business.
Gary Vaynerchuk has captured attention with his pioneering, multi-faceted approach to personal branding and business. After primarily utilizing traditional advertising techniques to build his family′s local retail wine business into a national industry leader, Gary rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, http://tv.winelibrary.com, his video blog about wine. Gary has always had an early-to-market approach, launching Wine Library′s retail website in 1997 and Wine Library TV in February of 2006. His lessons on social media, passion, transparency, and reactionary business are not to be missed!
With customer reviews on "Crush It" approaching 500 (and possibly more by the time this is posted), how does one decide which review provides the most accurate overview of this book? After all, the author talks about the need to be honest, so which review in fact be the most honest?
Although I must confess that I haven't read all the reviews posted here I did attempt to scan as many as possible at each star level. As I read a 1 star review I find myself agreeing with the reviewer that the reviewer's comment that "success has as much to do with the strategy, the team, and preparation as it does the desire to crush it." In looking at a 2 star review, I also find myself agreeing the reviewer's thoughts that Gary Vaynerchuk started his "crush it" journey by tapping into his father's already successful wine merchant business. Yes, most people who might read this book and have a desire to "crush it" simply do not have a successful family business to build on.
Moving on to a 3 star review, I find one reviewer who notes that although this book is inspiring, it lacks detailed information to help readers "become successful using the methods he promises". Once again, I think this is an accurate comment to describe the book "Crush It".
Next, I looked at the 4 star reviews (and I also immediately noted that there are more 4 star reviews than all the 1, 2 and 3 star reviews added together). Here, I note a reviewer who quotes "The promise of Crush! is that technology has disrupted the historical boundaries of business, making it possible for anyone with knowledge and passion to build a business that capitalizes on that experience." The reviewer then states that he supports this quote (and the reviewer also notes that he has personally started five businesses that seem to provide some credence to his thoughts). I think it is also significant to note that the same reviewer talks about the expertise that is required to crush it and perhaps this is one weakness of the book. I agree.
Finally, I come to the 5 star reviews (which is abundantly clear comprises the greatest number of reviews). From these reviews, one of the words that I see mentioned frequently is "inspirational". One reviewer in the 5 star category states this slightly differently by using the word "catalyst". It would seem to me that anyone who wants to be successful in any endeavor needs some inspiration or a catalyst to take action and if the content of a book provides that catalyst then I would think that in spite of any other weaknesses, this book would deserve a high rating.
So, the reader might now wonder, " How many stars would I award Crush It!?"
In responding to this question, I think my overall star scoring for the book is directly related to how it might help me to be a more successful as an author and as an entrepreneur? After all, $[...] is a small price to pay if there is just one practical idea or resource in the book that can make a professional difference in my life (and I wouldn't necessarily rate this book in terms of personal growth because we can all enrich our lives by living our passions without ever "cashing in" on them. Living our passions and the resulting happiness does not have to be tied to money).
In reading Crush It!, I first of all noted that the author defines passion as: "It means that when you get up for work every morning, every single morning, you are pumped because you get to talk about or work with or do the thing that interests you the most in the world." As a professional career counsellor for more than twenty years I agree with this statement, and happiness might come a little easier to a lot more people if you could identify and live your passion (even if your passions don't relate to your job or earning money). The flip side of this though is that some people get so caught up in the adrenalin rush of their passion that their relationship with others suffers.
In looking at the next comment I highlighted in this book, I note Gary's words "EVERYONE needs to start thinking of themselves as a brand." While this may be very important for some people in, I can't agree that everyone needs to think of themselves as a brand (unless we expand the notion of "branding" to being "the best parent", or "the best friend", etc.). From my experience in working with people, some people are quite comfortable (and it is okay for some people to be comfortable) being followers or going to work each day and following instructions. Along the same line, I disagree with the author's comment that "Learn to live your passion, and you'll have all the money you need plus total control over your own destiny." How many parents are there whose passion is their family, and who will never have all the money they might need because their family comes before ungodly hours at work? Are there many people who lived their lives more passionately than let's say someone like Vincent Van Gogh? And yet, if history serves me properly, Van Gogh's passions never led to personal wealth.
So how then was Crush It! useful to me? While Gary's comment that "you gotta be you" is not earth-shattering advice, none-the-less, it is advice that we all need to be reminded of from time to time, and I include myself as someone who needs to be reminded of this. For me, most important of all (and yes this is a theme in some other books) is the emphasis that the internet is providing an opportunity for anyone (with the right expertise as we have already noted) to market their product or business in a manner that didn't exist just a few years ago. As an author who has sold many books ("The Millionaire Lifeguard, my newest book)with a great deal of money and time spent on traditional advertising, this "new" way of doing things has the potential to make a significance in my success as an author. I appreciate Gary's passion in talking about this and his practical thoughts about various platforms to user in promoting a product. This was useful advice for me and although simplistic, for someone who was resisting using platforms such as Facebook or Twitter, it led me to read more in-depth books about Wordpress, Facebook, Twitter, etc. (in other words Crush It! was a catalyst).
Finally, one word I read a several times in the book is "hustle". While this is a word that sometimes has a negative connotation, overall I think the author's emphasis here is passion will not lead to success unless this passion translates into action (work, hustle, however you want to say it). In fact, the author states "Expect this to be all consuming". From my experience this is very true (although I do feel the need once again to point out that it is okay if your passion is your family or a hobby that never leads to the gaining of wealth or the growth of a business).
In conclusion, I give Crush It! 5 stars. This is a book that as others have said is inspirational (in spite of any other shortcomings). For me, I was inspired to read more in-depth books on some of the topics that the author briefly touched on. I believe that any book that actually motivates to take some kind of action that contributes in a positive way to achieving my dreams deserves to receive 5 stars.
So which review should you choose? As Crush It! points out, you should be true to yorself and choose your own. on Sale!
±1±: Now is the time Neverwhere: A Novel Order Today!
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Over All Rating Reviews : Great Deal : $5.00
Date Created : Aug 21, 2010 00:57:04
Richard Mayhew is a young man with a good heart and an ordinarylife, which is changed forever when he stops to help a girl he finds bleeding on a London sidewalk. His small act of kindness propels him into a world he never dreamed existed. There are people who fall through the cracks, and Richard has become one of them. And he must learn to survive in this city of shadows and darkness, monsters and saints, murderers and angels, if he is ever to return to the London that he knew.
±1±: Best Buy Neverwhere is my favorite book! It's a dark, gothic urban fantasy that takes place in London Underground. While the characters are eccentric and unique, you will find no vampires, weres or faeries in this novel. Instead, Gaiman's fantastical world is a reflection of reality - an alternate reality.
Richard is a young businessman leading a normal existence. On his way to dinner with his fiancé one evening, he stops to rescue a young women who is lying on the sidewalk, bleeding. He takes the girl named Door back to his apartment. The next day, she has fully recovered and asks him to find someone name the Marquis de Carabas. She needs this person to aid her in escaping some of the most evil, vile characters I've ever encountered in fiction - Croup and Vandemar. Once Richard returns to his apartment with the Marquis, the Marquis and Door both vanish immediately.
Richard soon learns that his interactions with these strange people have literally turned him invisible to the world. He loses his job, his apartment, no one recognizes him anymore. He has now become a part of London Below. People who "slip through the cracks" takes on an entirely new meaning in this novel.
Richard sets out to find Door in London Below so he can get his life back. Along the way, he meets Rat Speakers, crosses a dark and mysterious underground bridge that has the tendency to gobble people up as they cross, and finds a Floating Market under Harrods, of all places. He discovers that Lady Door is someone of nobility in this underworld, and she is on a mission to discover the people behind her family's demise. At this point, Richard has no other option but to join her in the quest to bring down the malevolence that is out to destroy this world.
The series of events in this book are intense, grim and treacherous. Richard is quite unremarkable and about as normal as one can be, but he grows on you. His desire to get back to his normal existence in London Above is his main motivation to continue on this insane ride, but the more involved he comes with London Below, the more his chances to leave it diminish. Door is a fantastic character who is way more than she seems.
The descriptions of these areas and people are very visual and detailed. Gaiman's writing is engaging, simplistic and full of wonderful expression. He has a sense of humor when breathing life into his characters. For example, Croup and Vandemar are like Tweedle Dee and Tweedle Dum, but cruel and inhumane. They are vile and enjoy bringing pain and death, yet they speak as though they have been raised by the Queen herself. They are extremely eloquent, which is in contrast to their despicable personalities. It's odd and funny. Also, the entire cast of eccentric and odd-ball characters are accepted for who they are in London Below. They can be themselves without being shunned by society. It kinda makes you wonder which reality is better...
When I recently visited London for the first time, it was so great to see all the landmarks talked about in this book. The names of tube stations were especially fun for me because of their use in the book. The Earl of Earl's Court is quite a character in the book, and runs his court on an abandoned Tube train that has its own schedule and route. I wanted to take a picture in front of the Earl's Court Tube sign, but it never happened. That scene is one of my favorites. The Black Friar monks are housed in Blackfriars and Islington is an Angel, an important character in the story.
Neverwhere was actually an urban fantasy TV mini-series in the mid 1990s that aired on BBC. I've watched some of the series through Netflix and it so hokey and ridiculous! But, Gaiman decided to put the TV series into book form, and it is gloriously awesome. It's very much an Alice in Wonderland-esque story, which is probably why I was drawn to it. Alice is my favorite Children's book! In short, Gaiman is a wonderful storyteller, and this story is sure to keep your interest until the very end. This book receives every star I own. on Sale!
±1±: Now is the time Linchpin: Are You Indispensable? Order Today!
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Over All Rating Reviews : Great Deal : $14.00
Date Created : Aug 06, 2010 15:42:13
"The only way to get what you're worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about."
In bestsellers such as Purple Cow and Tribes, Seth Godin taught readers how to make remarkable products and spread powerful ideas. But this book is different. It's about you - your choices, your future, and your potential to make a huge difference in whatever field you choose.
There used to be two teams in every workplace: management and labor. Now there's a third team, the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there's no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.
Linchpins are the essential building blocks of great organizations. Like the small piece of hardware that keeps a wheel from falling off its axle, they may not be famous but they're indispensable. And in today's world, they get the best jobs and the most freedom.
Have you ever found a shortcut that others missed? Seen a new way to resolve a conflict? Made a connection with someone others couldn't reach? Even once? Then you have what it takes to become indispensable, by overcoming the resistance that holds people back. Linchpin will show you how to join the likes of...
*Keith Johnson, who scours flea markets across the country to fill Anthropologie stores with unique pieces. *Marissa Mayer, who keeps Google focused on the things that really matter. *Jason Zimdars, a graphic designer who got his dream job at 37signals without a résumé. *David, who works at Dean and Deluca coffeeshop in New York. He sees every customer interaction as a chance to give a gift and is cherished in return.
As Godin writes, "Every day I meet people who have so much to give but have been bullied enough or frightened enough to hold it back. It's time to stop complying with the system and draw your own map. You have brilliance in you, your contribution is essential, and the art you create is precious. Only you can do it, and you must."
"Self marketing might be the most important kind. What story do you tell yourself about yourself?" Seth Godin
Anne McCrossan, a in her review of Linchpin on Grodin's site Squidoo [...], said that Seth had commented that our depressed economy may someday be seen as an under appreciated chapter in history in the same way that until recently historians thought the Dark Ages were just dark and not a preparation for the Renaissance that was to follow.
Anne also noted that digital transparency is making personal reputation more important than corporate reputation. In addition technical self-sufficiency; computers and other technology can be powerful tools when combined with our ability to overcome fear and access our inherent creativity. Workers whether solo or corporate can seize the power and stand out from the crowd of individuals looking for certainty in these challenging times.
How to cultivate these qualities? Seth Godin employs neuroscience, social marketing, eastern philosophy, psychology and social theory to empower and support the artist (in the broadest sense of the term) in all of us. But first we need to be clear on exactly what we are working with.
The chapter called The Resistance, starting on page 101 details that, it was powerful for me. The Resistance, recounts a story about a woman with severe short-term memory loss starring the Amygdala.
Quote from Linchpin-- "Each day she would visit her doctor. He would shake her hand, reintroduce himself, and they would start over. One day, in a fairly unethical experiment, he put a thumbtack in his hand. When they shook hands she was pinched. It hurt. He explained to her what he had done, and of course, an hour later she had forgotten about it.
The next day, though when the doctor extended his hand, she flinched. How did she know about the thumbtack? Her short term memory was clearly gone. She wasn't faking. And yet, she remembered enough to avoid the pain.
This was her amygdala at work. It has it's own memory, it's own survival system in place. The lizard brain stands by, jumping into action whenever basic survival needs are at stake. And when it is aroused, the other part of our brains stand little chance, particularly if we haven't trained for these events.
And so, the conflict. The conflict between what feels good now and what we ought to do. This explains how someone with throat cancer can persist in smoking, or how an obese person who clearly knows better can persist in eating "just one more doughnut." In the face of greed or fear from the amygdala, an untrained person surrenders".
Fear comes up for all of us often at the expense of logic, talent and potential. Seth Godin goes to great lengths in Linchpin to help us zero in on how these phenomena are at work in our lives and what we can do to make a dent in the situation.
Attributes of the lizard brain listed in the book:
"The Lizard Brain on top of your spine fighting for survival... "Wants to eat and be safe... "Will fight to the death if it has to... "Would rather run away... "Likes a vendetta... "Has no trouble getting angry... "Cares what everyone thinks... "Believes that status in the tribe is essential to survival...
Shenpa* Here is the definition of the term Shenpa, used by Godin to describe phenomena produced by the Amygdala.
*A t term discussed in "Don't Bite the Hook: Finding Freedom from Anger, Resentment, and Other Destructive Emotions, by Pema Chodron [...]
Here is an everyday example of shenpa. Somebody says a mean word to you and then something in you tightens-- that's the shenpa. Then it starts to spiral into low self-esteem, or blaming them, or anger at them, denigrating yourself. And maybe if you have strong addictions, you just go right for your addiction to cover over the bad feeling that arose when that person said that mean word to you. This is a mean word that gets you, hooks you. Another mean word may not affect you but we're talking about where it touches that sore place-- that's a shenpa. Someone criticizes you--they criticize your work, they criticize your appearance, they criticize your child-- and, shenpa: almost co-arising.
Having our ego bruised is familiar to us all. Why do we go over and over it and over it? The amygdyla, our fight or flight mechanism has been triggered.
Some quotes from Linchpin that I find helpful
"Nip it in the bud. If you cant teach the world a lesson, accept it. Don't get attached to a different outcome, sit with the anxiety".
"If you boss has some critical comments for you say `Thanks for the feedback', and repeat the feedback to him in your own words. It only takes 3 seconds and you avoided an hour of pain".
"The quiet strength it takes to withstand the urge to flee builds confidence in those around you".
Seth Godin sat in a meeting with the itch and the squirming for two days. "The "resistance" (another name for the lizard brain) realized he wasn't going to change his position".
"Never let the lizard send an email".
"Accept that human beings are difficult to change. Embrace the uniqueness that everyone brings to the table".
"Perhaps it's not your job to change what can't be changed".
"Particularly if working on that change harms you and your goals in the process".
"Attachment to outcome blinds one to the available choices".
"What's scarce is a desire to accept what is and then work to change it for the better, not deny that it exists".
"Art, generosity and brave action are in demand."
"Do your art only for people you like, people you enjoy."
"A gift is a signal of surplus."
"Giving a gift with no expectation of reciprocal implies abundance. The power lies in the creation of abundance."
±1±: Now is the time Customers For Life: How To Turn That One-Time Buyer Into a Lifetime Customer Order Today!
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Over All Rating Reviews : Great Deal : $6.00
Date Created : Jul 23, 2010 01:57:18
In this completely revised and updated edition of the customer service classic (more than 600,000 copies sold), Carl Sewell enhances his time-tested advice with fresh ideas and new examples and explains how the groundbreaking “Ten Commandments of Customer Service” apply to today’s world. Drawing on his incredible success in transforming his Dallas Cadillac dealership into the second largest in America, Carl Sewell revealed the secret of getting customers to return again and again in the original Customers for Life. A lively, down-to-earth narrative, it set the standard for customer service excellence and became a perennial bestseller. Building on that solid foundation, this expanded edition features five completely new chapters, as well as significant additions to the original material, based on the lessons Sewell has learned over the last ten years.
Sewell focuses on the expectations and demands of contemporary consumers and employees, showing that businesses can remain committed to quality service in the fast-paced new millennium by sticking to his time-proven approach: Figure out what customers want and make sure they get it. His “Ten Commandants” provide the essential guidelines, including:
• Underpromise, overdeliver: Never disappoint your customers by charging them more than they planned. Always beat your estimate or throw in an extra service free of charge
• No complaints? Something’s wrong: If you never ask your customers what else they want, how are you going to give it to them?
• Measure everything: Telling your employees to do their best won’t work if you don’t know how they can improve
• Borrow, borrow, borrow: Sewell, for example, learned about hospitality from Japanese culture, cleanliness from Disney, and politeness from his mother.
±1±: Best Buy Focusing on the customer allows an organization to begin thinking of customers as part of the "production line." When the organization's goal becomes one of delighting the customer, they find ways to make sure customer requirements are identified and understood. Quality begins and ends with the customer. Some organizations find ways to place the focus on almost everything except the customer. In his book, Customers for Life, Carl Sewell shares his no-nonsense approach to delighting the customer. Here are just a few quotes from the book: * The customer will tell you how to provide good service. * Don't guess what they want, make it easy for them to tell you. * If the customer asks, the answer is always yes. * Help your customer. * Under-promise, over-deliver. * Being nice to people is just 20% of providing good customer service. The important part is designing systems that allow you to do the job right the first time. * All the smiles in the world aren't going to help if your product or service is not what the customer wants. * Keep asking yourself, "What can go wrong?" Then take action to prevent it. * When work comes back, fix it immediately, then find out why. * Let your employees take care of their customers. * The people who deal with customers must have the authority to resolve problems. * Nothing is more important than the customer. * Keep the service promise. * Make it easy for customers to complain. You want people to hold your feet to the fire. on Sale!
±1±: Now is the time Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide Order Today!
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Over All Rating Reviews : Great Deal : $7.99
Date Created : Jul 08, 2010 14:00:18
Duct Tape Marketing is the small business marketing road map - A collection of proven tools and tactics woven together in a step-by-step marketing system that shows small business owners exactly what to do to market and grow their businesses.
This guide combines insights gained from over twenty years of successfully working, in the field, with real-life small businesses.
There are no theoretical complexities presented in Duct Tape Marketing - just simple, effective and affordable marketing that sticks.
CAREFUL! Duct tape is a serious tool... it sticks where you put it. So are the ideas in this book. If you're ready to make a commitment and are willing to make something happen, John's book is a great place to start. --Seth Godin, author of Purple Cow
For all those who wonder why John Jantsch has become the leading advisor and coach to small businesses everywhere, Duct Tape Marketing is the answer. I have never read a business book that is as packed with hands-on, actionable information as this one. There are takeaways in every paragraph, and the success of John's blog is living proof that they work. Duct Tape Marketing should be required reading for anyone who is building a business, or thinking about it. --Bo Burlingham, editor-at-large, Inc. magazine, and author of Small Giants: Companies That Choose To Be Great Instead of Big
Duct Tape Marketing is a worthy addition to the growing library of how-to books on small business marketing -- concise, clear, practical, and packed with great ideas to boost your bottom line.--Bob Bly, author of The White Paper Handbook
With the world suffering from depleted reserves of trust, a business that sells plenty of it every day tends to create the most value. The great thing about trust as a product feature is that it delivers exceptional returns. With this book, John Jantsch has zeroed in on exactly what small businesses need to sell every day, every hour. --Ben McConnell, co-author of Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
John Jantsch has provided small businesses with the perfect perspective for maximizing all marketing activities - offline and on. Jantsch has the plan to help you thrive in the world of business today. Read it, all your competitors will.--John Battelle, cofounding editor or Wired and author of The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
Duct Tape Marketing is a great read for anyone in business. It has fresh ideas laid out in a practical and useable way. I highly recommend this book for growing any business.--Dr. Ivan Misner, Founder of BNI and Co-author of the New York Times bestseller, Masters of Networking
±1±: Best Buy This is the 3rd reading of this practical thought provoking book for small businesses. I mentor women going into business as an Alzheimer coach. They are all clinicians, not used to 'selling' themselves. This book has been invaluable for relabeling the selling experience. The ideas are easy to put into practice. His claim that every business is a marketing business is one we all need to keep uppermost in our mind. Marketing, says Jantsch is getting someone to know you, like you and trust you so they buy from you what they want or need. Good advice! Beverly Moore of StilMee, The leader in Alzheimer coaching, Quincy, MA on Sale!
Over All Rating Reviews : Great Deal : $11.24
Date Created : Jun 23, 2010 17:57:20
Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf.
Rework shows you a better, faster, easier way to succeed in business. Read it and you'll know why plans are actually harmful, why you don't need outside investors, and why you're better off ignoring the competition. The truth is, you need less than you think. You don't need to be a workaholic. You don't need to staff up. You don't need to waste time on paperwork or meetings. You don't even need an office. Those are all just excuses.
What you really need to do is stop talking and start working. This book shows you the way. You'll learn how to be more productive, how to get exposure without breaking the bank, and tons more counterintuitive ideas that will inspire and provoke you.
With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who’s ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs they hate, victims of "downsizing," and artists who don’t want to starve anymore will all find valuable guidance in these pages.
±1±: Best Buy For some reason we are seeing a lot of management books like this one: a series of ideas, each one summarized in a page or two. It's the ultimate answer to, "What can you tell me in one minute?"
This book was sent to me for review several months ago. At first I was disappointed. However, on going back to the book, I found some excellent ideas and principles. I'm not familiar with the authors or their blogs. I would agree with reviewers who point out that there's nothing radically new here. However, many of their points are worth stating even if we've heard them before. The authors give these ideas some freshness with new examples or even a new presentation.
I especially liked the section, "Don't copy." It's true: When we adapt a successful formula, it rarely works for us. There's a hidden ingredient that can't be shared. I also liked the ideas like, "Marketing is not a department."
My biggest quibble with this book is that I can't figure out the intended audience. If you're powerful enough to implement these ideas, will you be reading this book? Will you seriously make changes based on what you read? For instance, I love the authors' chapter, "They're not thirteen." I agree that companies can waste too much time and money policing employees who take a break to use Myspace. But a CEO who really sees his or her employees as unruly teens probably won't be reading this book, let alone be open to shifting gears.
